Effective Date: October 26, 2023

SUPERONE ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy ("Policy") aims to clearly and transparently explain how we collect, use, disclose, sell, share, and protect your personal information when you visit our website Your Website URL, use our services, purchase products from us, or interact with us, as well as your privacy rights and choices.

This Policy applies to information collected through our Site or any related services. By using the Site or services, you consent to the practices described in this Policy.

1. What Personal Information Do We Collect?

"Personal Information" refers to information that identifies, relates to, describes, or is reasonably capable of being associated with a particular individual or household. Depending on your interactions with us, we may collect the following categories of personal information:

  • Identifiers: Real name, alias, postal address, unique personal identifier (e.g., customer number, device ID, cookie ID, IP address), online identifier, email address, account name, social media handle, or similar identifiers.
  • Personal Records: Name, signature, address, telephone number, credit/debit card number (processed but not fully stored), bank account information (if applicable), insurance policy number, or other financial information. Note: Sensitive information (e.g., full payment card numbers, SSN, driver’s license) requires special protection; avoid collection unless essential.
  • Protected Classification Characteristics: Age (birthdate), gender, race, nationality (collected only if voluntarily provided, e.g., for personalized recommendations).
  • Commercial Information: Records of products/services purchased, obtained, or considered; shopping cart contents; purchase history; payment details.
  • Biometric Information: Typically not collected (e.g., fingerprints, facial recognition).
  • Internet/Network Activity: Browsing/search history; interactions with Site/ads; device info (browser, OS); cookie/tracking data (see our Cookies Policy).
  • Geolocation Data: Approximate location (e.g., country/state/city from IP address); precise location only if shared (e.g., via browser settings).
  • Sensory Data: Typically not collected (audio/visual/thermal/olfactory data).
  • Professional/Employment Information: Typically not collected (job history).
  • Education Information: Typically not collected (education records).
  • Inferences: Preferences, characteristics, behavior, aptitudes (e.g., for personalized recommendations).
  • Sensitive Personal Information (per CPRA/CCPA):
    • SSN, driver’s license, passport numbers (avoid unless essential).
    • Account credentials (username/password).
    • Precise geolocation (if authorized).
    • Race/ethnicity, religion, union membership (collected only if voluntarily provided).
    • Mail/email/SMS content (e.g., via customer service).
    • Health/sexuality data (typically not collected).

Sources of Information:

  • Directly from You: During account registration, purchases, newsletter sign-ups, surveys, customer service interactions, reviews.
  • Automated Technologies: Via cookies, pixels, log files (see Cookies Policy).
  • Third Parties:
    • Payment processors (Stripe, PayPal).
    • Shipping providers (FedEx, UPS).
    • Analytics services (Google Analytics).
    • Advertising partners (Meta/Facebook, Google Ads).
    • Social media platforms (if linked).
    • Fraud prevention services.
    • Data enrichment services (use cautiously).

2. How Do We Use Your Personal Information?

We use your information for:

  • Fulfilling Orders: Processing payments, shipping, returns, account management.
  • Site Operations: Maintenance, analytics, debugging, improvement.
  • Personalization: Recommendations based on interests; preference memory.
  • Marketing/Advertising: Promotional communications (with consent); targeted ads; campaign measurement.
  • Communication: Responding to inquiries; service notices.
  • Security/Fraud Prevention: Detecting abuse; verifying identity.
  • Legal Compliance: Meeting legal obligations; defending claims.
  • Business Transfers: During mergers/acquisitions.

Legal Bases (per CCPA/CPRA principles):

  • Contract Performance: Order fulfillment.
  • Legitimate Interests: Site optimization, fraud prevention, marketing (with opt-out).
  • Consent: Marketing emails; non-essential cookies; sensitive data processing.
  • Legal Obligations: Tax/accounting compliance.

3. How Do We Share/Disclose Your Information?

We may share your information with:

  • Service Providers: Payment processors, shippers, hosting services, analytics tools, email marketers, fraud prevention services (under strict contracts).
  • Advertising Partners: For targeted ads/retargeting (may constitute "sale/sharing" under CCPA – see Section 4).
  • Successor Entities: During mergers/acquisitions.
  • Legal Requirements: To comply with laws or protect rights/safety.
  • With Your Consent: When explicitly requested.

4. "Sale"/"Sharing," Targeted Ads & Opt-Out Rights (CCPA/CPRA)

  • Definitions: "Sale" = disclosing PI for monetary/value. "Sharing" = disclosing PI for cross-context behavioral advertising.
  • Our Practices: We may "sell/share" these categories with ad partners (e.g., Google, Meta):
    • Identifiers (Cookie ID, IP)
    • Internet activity (browsing history)
    • Inferences (interests)
  • Your Opt-Out Right (California residents):
    • Click "Do Not Sell or Share My Personal Information" link in footer.
    • Use our request portal: [Link to Portal]
    • Contact us (Section 9).
  • Opt-Out Tools:

5. Your Privacy Rights (California Residents - CCPA/CPRA)

California consumers may exercise:

  • Right to Know: Categories/sources of PI collected; business purposes; third parties; specific PI pieces.
  • Right to Delete: Request erasure (exceptions apply).
  • Right to Opt-Out of Sale/Sharing: As in Section 4.
  • Right to Limit SPI: Restrict use of sensitive PI.
  • Right to Correct: Rectify inaccurate PI.
  • Right to Non-Discrimination: Not be penalized for exercising rights.

How to Exercise Rights:

  • Submit requests via:
    • Email: privacy@superonemall.com
    • Toll-free: +1  909-489-0832
  • Verification: Identity confirmation required.
  • Response Time: 45 days (extendable). Free twice yearly.

Other States: Residents of CO, VA, UT, CT, etc., may have similar rights.

6. How Do We Protect Your Information?

We implement reasonable administrative, technical, and physical safeguards (e.g., SSL encryption, access controls, audits) but cannot guarantee absolute security.

7. Data Retention

We retain PI only as long as necessary for stated purposes or to comply with laws (e.g., tax/audit requirements), then securely delete/anonymize it.

8. Children’s Privacy

Our Site is not directed at children under 13 (or 16 per California law). We do not knowingly collect PI from children. Contact us if you believe we have unintentionally collected such data.

9. Other State & Federal Laws

We comply with:

  • COPPA: No collection from children.
  • FACTA: Secure handling of PI documents.
  • TCPA/CAN-SPAM: Consent-based marketing calls/texts/emails.

10. Third-Party Links

We link to third-party sites/services. This Policy does not apply to them—review their privacy policies separately.

11. International Data Transfers

Data is processed in the U.S. Non-U.S. users consent to this transfer by using our Site.

12. Policy Updates

We may update this Policy. Material changes will be notified via Site banner/email. Continued use = acceptance. Check the "Last Updated" date.

13. Contact Us

Questions? Contact our Privacy Officer:

  • Email: [privacy@superonemall.com]
  • Toll-Free: +1  909-489-0832